Articles Posted in Accident Prevention

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Next month, federal transportation safety authorities will kick off a campaign that is aimed at helping motorists understand the dangers of running red lights. The campaign hopes to avoid serious personal injuries suffered by motorists and pedestrians each year by persons failing to obey traffic control signals.

Violation of stop lights is a major traffic offense that is responsible for thousands of car accidents every year. According to some estimates, every year, close to 1,000 people are killed in more than 100,000 car accidents caused by motorists who run stop signs.  These are some of the more common violations, and are responsible for many deadly intersection accidents annually. More than 50% of the people killed in these car accidents are pedestrians, bicyclists or passengers in vehicles involved in the accident.  These are absolutely devastating auto accidents, and very often, also high-speed accidents.

Next month will see a special commemoration aimed at preventing such accidents.   Stop On Red Week is marked during the first full week in August every year.  In 2024, that first week falls between August 4 and August 10.  The very first Stop On Red Week was commemorated by the Federal Highway Administration in 1995, and every year, during this week, the federal administration along with the National Safety Coalition promotes greater awareness of the dangers of driving recklessly or violating traffic safety rules. The Federal Highway Administration estimates that between 2004 and 2018, there were close to 12,000 car accident wrongful deaths caused directly by motorists running red lights.

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Reducing the number of pedestrians killed in car accidents every year is key to reducing the number of auto accident wrongful deaths recorded across the country. Simple design interventions can help accomplish this goal.

According to a report titled Dangerous By Design by Smart Growth America, basic design interventions that may be simple to execute are often all that are required to reduce the number of auto accident fatalities involving pedestrians every year. Pedestrian crash deaths have been driving the increase in car and auto accident deaths across the country, and the expert consensus is that unless these deaths are minimized, there will be very little progress made in keeping our roads safer.

The U.S. does not boast the type of pedestrian –  friendly infrastructure that is the hallmark of  roads in Europe, but small steps can minimize the risk to pedestrians even on our roads.  The report Dangerous By Design finds that simple design interventions can reduce auto accident risks. For example, brighter lighting and illumination at key pedestrian -heavy areas can make a huge difference for pedestrians. A brightly-lit street means pedestrians can be seen clearly and avoided by motorists. Similarly, shorter crossing distances for pedestrians can also help. Multi-lane roads provide minimal opportunities for pedestrians to cross safely. Better designed medians and brighter markings at curbs can also help reduce the risk to pedestrians.  Even simple steps like more striped crosswalks and stop signs will alert motorists to pedestrian activity in the area. The use of pedestrian refuge islands and curb extensions  are also strategies that can  help minimize the risk of pedestrian accidents.

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All K -12 students in Georgia will now benefit from free access to traffic and road safety education thanks to a collaboration between the Georgia Department of Transportation and a leading education media organization.

Georgia has struggled with an increase in the number of car accident wrongful deaths across the state, with 1,800  people dying in auto accidents across the state in 2022.  There were more than 2,000 auto accidents recorded in the state that year involving drivers between the ages of 15 and 24.  Clearly, this is a high risk category of motorists and the Department of Transportation wants to ensure that drivers falling in this age category have access to all the resources that they need in order to drive safely and responsibly.

The new collaboration is called the Car and Road Safety Program, and is an initiative between the Georgia Department of Transportation and We Are Teachers which is a national educational advocacy program.  We Are Teachers conducted surveys across Georgia schools, working together with teachers in order to develop high quality materials that are specifically targeted to Georgia students.  The 5 year program will make available to students quality theoretical resources as well as the chance to take a virtual field trip anywhere in Georgia. There are also lots of interactive quizzes and plenty of activities to sharpen young motorists’ knowledge about traffic safety.

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There is a surprisingly high acceptance of anti-speeding technology in cars with many motorists in a recent study confirming that they would be comfortable with this technology in their cars.

Speeding is the number one cause of auto accidents in the United States, causing more car accidents every year than any other accident factor including drunk driving.  Speeding causes approximately 30% of all auto accident wrongful deaths across the country every year.  These destructive driving behaviors have become more prevalent since the pandemic, and the rise in speeding is being blamed for an increase in the number of people being killed in car accidents since 2020.

In 2022 alone, speeding killed more than 12,000 drivers. It is one of the most challenging behaviors for traffic safety experts and regulators to restrict with as many as 50% of all motorists admitting that they have exceeded speed limits by as much as 15 miles per hour while driving, at least once over the past month.

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Close to 40% of all car accidents involving delivery vans could be prevented if all vans came equipped with four important safety features.

According  to a new study by the Insurance Institute for Highway Safety, auto tech could play a key role in helping reduce the number of auto accidents caused by delivery vans in the United States.   Delivery  vans have become a ubiquitous presence on American roads,  and their number has only grown since the pandemic when online purchases became the norm. With the e-commerce boom not expected to slow down anytime soon, it is important for regulators and auto makers to act to make these vehicles safer for all motorists on the road.

Light vans were already a very popular vehicle in the United States, but their popularity has boomed since the pandemic.  As  many as 500,000 such vehicles are sold every year in the United States.  The number of such vehicles simply boomed during the pandemic, spurred by a 43% increase in e-commerce rates.

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Traffic  signs that can monitor motorist behavior and display messages that are tailored to target such behaviors may be the next step forward as federal and state officials consider innovative ways of reducing the number of car accidents in their jurisdictions.

Across the country, some jurisdictions are experimenting with pilot programs using smart sign boards that display targeted messages to motorists.  These   smart signs are designed to  capture dangerous driving behaviors like failure to wear seat belts or use of cell phones while driving.  If  the technology spots a motorist driving without wearing a seat belt or using a cell phone while driving, it immediately flashes a warning message to the motorist.  For example, a distracted driver may see a “Phone Down” message on a sign board as he is approaching. Similar messages will be posted when the system finds motorists driving  at  excessive speeds. Motorists who are driving responsibly may be rewarded with a smiley face flashing from the traffic sign.

The  signs are operated by infrared and microwave technology, and are not designed to punish or cite violators.  However,  they can warn motorists if they are engaged in behavior that increases their risks  of being involved in a car accident.  The  technology is very interesting, and traffic safety experts will be eagerly awaiting the results of the pilot program that is currently running in at least two major American cities.

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In  2017, 40% of automobile marketing focused on the performance or speed of the cars.  According to the Insurance Institute for Highway Safety, such promotion of speeds can undermine  efforts towards reducing car accidents numbers resulting in a significant number of personal injuries and wrongful deaths.

According to the analysis, the percentage of automobile marketing that focuses on performance has not budged much over the past few decades.  In 1998, for instance, as much as half of all automobile marketing efforts focused on the speed of the vehicle while in 2017, that number had dropped to  40%.  Clearly, automobile manufacturers continue to feel comfortable emphasizing  the performance and speed of these vehicles.  Unfortunately,  when it comes to  automobiles and their features, a clip of a speeding car is not just another advertisement.  Rather, it can encourage motorists to engage in dangerous and risky driving behaviors like driving at high speeds.

Every year, as many as 12,000 people are killed in auto accidents caused directly by a speeding driver.  More  than 300,000 people are injured in such accidents.  The  number of people being injured and killed in speeding- related car accidents has increased over the past few years with a spike  during the pandemic.  During those months when lockdowns ensured fewer vehicles on the road, too many motorists drove at high speeds, complacent  in the knowledge  that they would not be cited  for speeding violations.    Unfortunately, those behaviors have continued even after the pandemic  ended and  traffic volumes went back to normal.

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Federal transportation officials as well as state officials met in the nation’s  capital recently to discuss ways to reduce car accident wrongful deaths.

Most states were represented at the gathering with 17 states declining  to participate, and out of these, 10 of those states had traffic accident death rates that were higher than the national average in 2021.  For most transportation officials, the past couple of years have been frustrating to say the least. After several decades of declining traffic accident deaths,  the years  since the pandemic  have actually seen traffic accident deaths inching  upwards once again.  There have been increases reported in almost every category of accidents, from pedestrian accidents to speed – related accidents and distracted driving – related accidents.  Clearly,  new challenges have emerged since the pandemic and fresh strategies are required to deal with these.

Some states reported at the conference that  they have successfully limited the impact of poor driving on accident numbers through very simple steps.  These steps  have involved the use of simple techniques, like rumble strips on highways as well as reflective tape on stop signs in order to help motorists pay stronger attention to the task of driving. Some states are investing in corridors for pedestrians.  Others have increased fines on speeding while some states have focused on construction work zone safety with a specific focus on protecting construction workers in these dangerous zones. Many of these initiatives have  met with great success,  and provide a blueprint for other states to follow these efforts.

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In 2022, an average of 5 people died in car accidents in Georgia every single day.  The state is now making strong efforts to help reduce those numbers and keep people safe on the roads. There is not one solution to the issue, which requires a multifaceted approach.

The Georgia Department of Public Health recently received funding of approximately $2.5 million specifically to be used in road safety initiatives.  The  grant by the National Highway Traffic Safety Administration will be used to fund initiatives like the distribution of child car safety seats to motorists in Georgia.  The  funds will also be used to study and research factors involved in car accidents, specifically speeding and other common factors. More than $200,000 has also been earmarked for education and awareness campaigns across Georgia, as well as risk assessments of senior drivers above the age of 55.  The child car seat distribution initiative has already kicked off, and hundreds of parents across Georgia have received their safety seats.

The metro Atlanta region is a specific area of concern for Georgia transportation safety authorities.  Out of the last nine car accident deaths recorded in the state, 5 occurred in the metro Atlanta region alone.  These wrongful deaths have included fatalities in car accidents caused by drunk drivers and fatal auto accidents involving pedestrians.  Law enforcement officers in Georgia say that the biggest causes of car accident fatalities in the state remains drunk driving, speeding, distracted driving and rash driving.  Road rage is on the increase, and that has meant a spike in aggressive driving.

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If you are driving in a car with a driver who is texting at the wheel, then your chances of being involved in an auto accident increase significantly.  However, there is much that you can do as a passenger to avoid car accidents caused by distracted driving.

Most motorists are aware of the dangers of texting while driving, but unfortunately, that does not necessarily prevent many of them from using their texting devices while driving. Georgia has laws that ban sending or receiving text messages while driving, but there are far too many drivers who abuse cell phone privileges behind the wheel. However, passengers may have a big role to play in helping reduce the incidence of such behaviors.

Insurance provider Erie recently consulted with a psychologist, and provided tips for passengers who see the driver of the car texting while driving.  It is imperative that you speak up when you are traveling in a car and you see the driver texting while driving.  Erie’s advice is that you negotiate with the driver.  Tell him that if he or she really needs to be on his cell phone, you can take over his driving duties while he continues with his text messaging or cell phone conversation.  This makes the driver aware that you are uncomfortable with the fact that he is texting while driving, and also gives him an alternate option that allows him to continue texting  while ensuring  everyone’s safety.

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