Articles Tagged with target messages to drivers

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Traffic  signs that can monitor motorist behavior and display messages that are tailored to target such behaviors may be the next step forward as federal and state officials consider innovative ways of reducing the number of car accidents in their jurisdictions.

Across the country, some jurisdictions are experimenting with pilot programs using smart sign boards that display targeted messages to motorists.  These   smart signs are designed to  capture dangerous driving behaviors like failure to wear seat belts or use of cell phones while driving.  If  the technology spots a motorist driving without wearing a seat belt or using a cell phone while driving, it immediately flashes a warning message to the motorist.  For example, a distracted driver may see a “Phone Down” message on a sign board as he is approaching. Similar messages will be posted when the system finds motorists driving  at  excessive speeds. Motorists who are driving responsibly may be rewarded with a smiley face flashing from the traffic sign.

The  signs are operated by infrared and microwave technology, and are not designed to punish or cite violators.  However,  they can warn motorists if they are engaged in behavior that increases their risks  of being involved in a car accident.  The  technology is very interesting, and traffic safety experts will be eagerly awaiting the results of the pilot program that is currently running in at least two major American cities.

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