Reckless driving is the number one killer of teens and young adults.The Ad Council and a coalition of State Attorney Generals and consumer protection agencies have started a campaign against reckless driving. The UR the Spokesperson campaign is aimed at empowering young adults to speak up when they don’t feel safe in a car.
The goal of the campaign is to decrease reckless driving among teens and young adults; let teens know they are a spokesperson against reckless driving; empower teens to speak up when they are in a car and don’t feel safe; increase awareness of the dangers of reckless driving; and educate teens on safe driving.
However, whether an education campaign can successfully combat reckless driving in this age group is open for debate. A recent USA Today article outlined new research in adolescent brain research.The study revealed that adolescent brains are not yet capable of avoiding risky behaviors.